3B. Entrepreneur Week. 02.06.20. Market Research.

Market research is an important part of setting up a business. It involves asking people what things they might want to buy and how they could be encouraged to buy that. Businesses often employ people to analyse this information to make sure the business is selling products that people want to buy. Today you will be the marketing manager of the business.

GLOSSARY:

Analyse: to look at data (information) and work out what it means.
Employ: to pay people to work for you.
Marketing manager: the person in employed by a business to be in charge of seeing what people will want to buy and how to sell the products.
Products: things a business sells to make money.

This is the data the market research has gathered. You now need to analyse this information.

How many people like cheese sandwiches best?
Which is the least popular filling?
Which is the most popular filling?
How many people were asked altogether?
Which 3 fillings should the business sell? Why?
What is another question the marketing manager could ask people to gather more information for the business?

47 thoughts on “3B. Entrepreneur Week. 02.06.20. Market Research.

  1. 4 people like cheese sandwiches best.
    Ham is the least popular filling.
    Chicken is the most popular filling.
    20 people were asked altogther.
    The business should sell chicken, tuna and cheese because these are the most popular.
    A question we could ask is what is your favourite sauce? chilli sauce, tomato ketchup, BBQ sauce, mayonaise?

  2. 1) 4 people like cheese sandwiches.

    2) Ham is the least popular filling.

    3) The most popular filling is the chicken.

    4) 20 people in total.

    5) The business should sell the chicken, tuna and cheese because of the favourity and because their the most popular.

    6) The marketing manager should ask the people questions like which one they enjoyed and why they enjoyed that.

  3. 1.How many people like cheese sandwiches best?
    4 people like cheese sandwich.
    2. Which is the least popular filling?
    The least popular is ham.
    3 .Which is the most popular filling?
    The most popular filling is chicken.
    4. How many people were asked altogether?
    20 people.
    5. Which 3 fillings should the business sell? Why?
    Cheese, tuna and chicken because more people like these things.
    6. What is another question the marketing manager could ask people to gather more information for the business?
    I think that the marketing manager would ask “What else would you like in the sandwich or what other food would they like.

  4. 1.How many people like cheese sandwiches best?
    4 people like cheese sandwich.
    2. Which is the least popular filling?
    The least popular is ham.
    3 .Which is the most popular filling?
    The most popular filling is chicken.
    4. How many people were asked altogether?
    20 people.
    5. Which 3 fillings should the business sell? Why?
    Cheese, tuna and chicken because more people like these things.
    6. What is another question the marketing manager could ask people to gather more information for the business?
    I think that the marketing manager would ask “What else would you like in the sandwich or what other food would they like

  5. 4 people like the cheese sandwich
    the least filling was ham
    the most filling was chicken
    20 people were asked together
    chicken tuna and cheese
    what other meal would you like?

  6. Market Research

    -Cheese sandwich has 4 likes.
    -The least popular filling is Ham.
    -The most popular filling is Chicken.
    -20 people in total took part in the survey.
    -The business should be selling these top 3 sandwiches, Chicken 8 likes, tuna 5 likes, cheese 4 likes, these are the most popular sandwiches voted for in the survey
    – What other filling would you prefer that was not on the survey?

  7. 1. 4 people like cheese sandwiches.
    2. Ham is the least liking filling.
    3. Chicken is the most popular filling.
    4. 20 people were asked altogether.
    5. Chicken,Cheese and Chuna because they are the most popular.
    6. What kind of meals would you like?

  8. How many people like cheese sandwiches best?
    4
    Which is the least popular filling?
    Ham
    Which is the most popular filling?
    Chicken
    How many people were asked altogether?
    20
    Which 3 fillings should the business sell? Why?
    Cheese, chicken and tuna.
    What is another question the marketing manager could ask people to gather more information for the business?
    What type of bread would you like?
    White bread. Wholemeal or brown and malted bread.

  9. Market Research
    1, 4 people likes cheese sandwiches.
    2, Ham is the least popular sandwich filling, only one person liked it.
    3, Chicken is the most popular filling like every by 8 people, it’s also my favourite but the only problem is Greggs is not Halal so it rules me out, Greggs needs to offer Halal varieties which will help it to appeal to a wider market.
    4, There were a total of 20 people asked to participate in the survey.
    5, I think they should concentrate on Chicken, Tuna and Cheese. But at the same time Egg and Ham could be given a new twist with some nice spice, sauce and salads to go in the sandwiches.
    6, He could ask customers what is their favourite filling ? And are they happy with the variety or what they think needs to be changed.

      • Each block on the bar chart is 5%
        So the cheese section is 20%. (4 x 5 blocks)
        I worked this out by adding up all the blocks, (20 x 5 = 100)
        So if you minus 20% of 420 you will get the answer.
        20% of 100 = 20
        20% of 200 = 40
        20% of 300 = 60
        20% of 400 = 80
        20% of 20 = 4
        So the answer is 84 people like 🧀 (20%)
        Miss I have worked out a few more, it was hard at first but once I understood the method I was fine
        Tuna was liked by 105 people. (25%)
        Chicken was liked by 168 people. (40%)
        Egg filling was liked by 42 people. (10%)
        Ham is liked by 21 people (5%)
        To double check we will add 84 + 105 + 168 + 42 + 21 = 420

    • 1. 4 people like cheese sandwich
      2. Ham is the least popular sandwich
      3. Chicken is the most popular filing
      4. There were 20 people asked all together
      5. Chicken, tuna and cheese are the foods that the business should sell
      6. What could you improve of the sandwich.

  10. 4 people like the cheese sandwich best.
    Ham is the least popular filling.
    Chicken is the most popular filling.
    20 people were asked altogether.
    Chicken, tuna and cheese because they are the most popular.
    Which kind of bread would you like?

  11. 1.4 people liked cheese sandwiches the best
    2.Ham was the least popular
    3.Chicken was the most popular
    4.20 people were asked
    5.Cheese,tuna and chicken 🍗 because they are the most popular.
    6.The manager could ask what type of bread they would like, such as white, brown or rye. Also he could ask if they want a meal 🥘 deal.

  12. 1.4 people like cheese sandwich
    2.ham is the least popular filling.
    3.chicken is the most popular filling
    4. 20 were altogether.
    5.they should sell cheese,ham and egg because that’s the least fillings

    • 1. 4 people like cheese sandwich 🥪 .
      2 . The lest popular filling ham .
      3 .chicken is the most popular.
      4 . 20 people were ask all together.
      5. The business should sale chicken and tuna,cheese .
      6. They should ask if they want a drink 🥃 .

  13. 1. 4 people like cheese sandwich.
    2. Ham is the least popular.
    3. Chicken is the most popular.
    4. 20 people were asked altogether.
    5. The business should sell chicken, Cheese and Tuna because they are the most popular.
    6. The Manager from the sandwich job should tell people not just to eat sandwiches they should have some different stuff to eat.

    • Hi Maryam, I hope you had a great, relaxing break.
      Fantastic work. Can you just check question 6 for me? You need to ask a question about the business. Is yours a question or an order?

  14. How many people like sandwiches?
    4 people like cheeese sandwhiches
    Which is the least popular filling??
    Ham is the least popular filling
    How many people where asked altogether?
    20 people where asked altogether
    Which 3 fillings should the bussiness sell the most?
    Cheese,tuna and chicken

    • Well done Aleena. You read the bar chart well and answered the questions correctly.

      Please find out how many Greggs shops are in Coventry?
      What does the word Entrepreneur means?

  15. How many people like cheese sandwiches?
    4 people like Cheese sandwiches
    Which is the least popular filling?
    Ham is the least popular filling
    How many people were asked altogether?
    20 people were asked altogether
    Which 3 fillings should the business sell and Why?
    They should sell Cheese, Tuna, and Chicken because they are the most popular
    What is another question the marketing manager could ask people to gather more information for the business?
    The Manager could ask the people what they would like us to sell, or what other things would they buy apart from sandwiches

  16. 4 people like cheese sandwiches .
    Ham was the least filling.
    Chicken is the most popular
    I think the business could sell chicken sandwiches , tuna and cheese because they are all three of the best filling in that chart

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