Market research is an important part of setting up a business. It involves asking people what things they might want to buy and how they could be encouraged to buy that. Businesses often employ people to analyse this information to make sure the business is selling products that people want to buy. Today you will be the marketing manager of the business.
Analyse: to look at data (information) and work out what it means.
Employ: to pay people to work for you.
Marketing manager: the person in employed by a business to be in charge of seeing what people will want to buy and how to sell the products.
Products: things a business sells to make money.
This is the data the market research has gathered. You now need to analyse this information.
How many people like cheese sandwiches best?
Which is the least popular filling?
Which is the most popular filling?
How many people were asked altogether?
Which 3 fillings should the business sell? Why?
What is another question the marketing manager could ask people to gather more information for the business?